Rapid Lawn specialises in hydroseeding, roll out turf, erosion control, irrigation and lawn maintenance for residential, retirement villages or commercial projects.
The previous Rapid Lawn website was primarily a “what we do” communication with little focus on the customer. It was cluttered, difficult to navigate and with lots of duplicate information.
MOCA created a website that supports Rapid Lawn's strategy of future growth of their franchises, with the ability for local representation and diversification of service offerings as they develop their franchise.
A stronger positioning and focus balanced by intuitive navigation means customers can now easily find what they're looking for - evidenced by the significant increase in enquiries.