Supporting a new sales strategy and branding
Ovaboard through holding company GDP import and sell high quality temporary flooring protection to prevent damage to finished or curing floors when building or renovating.
The Ovaboard website was no longer meeting best practice standards with a restrictive platform, not to mentioned no longer aligning with the organisation's future objectives.
MOCA delivered a high value sale tool that re-positioned Ovaboard as the number one supplier, resonating with tradespeople and retailers through a clear proposition. The integration of social channels, case studies, videos and downloadable brochures were designed to build credibility and trust.