An innovative vision
Paterson Burn's skilled optometrists and highly trained staff provide specialist eye care and the best in fashion eyewear. Paterson Burn's website was built over four years ago and with an evolving offline business strategy Paterson Burn knew it was time for an update to align with how they work, buyer behaviour and their brand presence.
Elevating their website presence and performance as a pivotal sales tool, Paterson Burn wanted to forge a stronger differential value proposition in the market place - with a focus on eyecare, eye exams and advanced treatments through specialist clinics. Their new website is designed to serve corporate, kids and teens, men and women - giving confidence and assurance at every touch point through expert videos to address common worries such as Glaucoma.