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Generation Homes

Re-aligning to the customer journey

Knowing that today's customer has already done much of the comparison and evaluation before they even talk with the sales team, Generation Homes needed a website that gave potential customers confidence and reassurance.

MOCA worked closely with Generation Homes to develop a website strategy that elevated inspirational content to clearly communicate 'Why Generation Homes' and could be easily shared across multiple social channels.  The new look and intuitive visual menu focuses on plans, house & land packages and show homes enabling the website to perform as an effective and intuitive sales resource at a national and local level to meet Generation Home's business objective of selling more homes.

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