As the post-harvest partner for New Zealand kiwifruit orchards for the last 30 years, Seeka has evolved from a Te Puke kiwifruit post harvest business, into a fully-integrated orchard-to-market service. While kiwifruit is still central to Seeka’s operations, the range of services has grown, the number of products multiplied and geographical reach extended to cover New Zealand, Australia and Asia.
This change to the business prompted a ‘rebrand’ to accurately reflect where Seeka are now and where they are headed. As part of the repositioning, the website also needed to be brought in line with Seeka's sales and marketing strategies, aligning to the new brand values and tagline of ‘Select Excellence’. The navigation needed to be clean and user-friendly, balancing a corporate feel, a global and local presence and the services and produce offered.